As you leaf through a magazine looking at the pictures, I am sure that you will notice the best photographs have both design and light working together. What this means is that if you were to forget the subject completely, the patterns of light, shadow, color, texture and form would still put spirit and a special mood into the subject. Advertising photography uses this technique to its best. A simple photograph of an automobile in an ad may take three or four days and hundreds of images to acquire the mood that is needed.
Once you begin seeing light and making sure you are in the right place at the right time, you can begin translating light into your pictures. In this area of photography, there can be no hard and fast rules, but in general:
- Subjects that function as shape should be accentuated by back light,
- Subjects that function as color work better in low or diffused light.
- Subjects that function as texture need side lighting.
Light is the very heart of all photography. Its proper use is to display and create a mood with the subject. Good use of lighting turns a simple photo into a work of art.
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